Invite-only · D2C & e-commerce brands

The MIS your accountant never gave you.

Done-for-you finance for D2C brands. We run your books, you get a live MIS - real visibility into margins, platforms, products and cash.

Access is reviewed · Limited brands per month

Apr 25 - Mar 26 · All 16 channels · whole company · Figures in INR Lakhs
The 30-second read
Headlines
Profit →
Net Sales
189.0 L
Profit →
CM2
74.7 L
39.5% of net sales
Profit →
EBITDA
13.6 L
7.2% of net sales
Leakage →
Return %
5.6%
of gross bill
Cash →
Cash stuck in operations
20.0 L
Free cash in bank 5.7 L · as at Mar 26
1Returns & cancellations (13.3 L) - 5.6% of gross billLeakage →
Key questions · Go deeper
Leakage
Fees & fulfilment 206 /order
Platform Spend
13.6x ROAS
Products
63 of 110 = 80% of sales
Cash
20.0 L stuck in ops
Sound familiar

Profitable on paper. Blind in practice.

Which platform actually makes money?

Five channels, one blended P&L. Amazon looks big. Nobody can say if it earns.

INR 40L EBITDA. INR 25L less in the bank.

Profit on the P&L, cash missing from the account. Your reports never show why.

Your accountant files. Nobody reads.

Compliance is handled. Reading the numbers is not. That job is ours.

Inside the MIS

This is what clarity looks like.

FY26 · figures in INR lakhs.

The business made 74.7 L at CM2 (39.5% of net sales) on net sales of 189.0 L, and 13.6 L at EBITDA (7.2% of net sales).

The walk - Gross Bill to Net Result

Figures in INR Lakhs
LineAmount% of net salesPer orderPer unit
Gross Bill (GMV)236.3125.0%2,118656
Returns & Cancellations(13.3)(5.6%) of GB(119)(37)
Net Bill223.0118.0%1,999619
less GST(34.0)(18.0%)(305)(94)
Net Sales189.0100.0%1,694525

Line-by-line is the whole-company view - switch to All to see it.

Go deeper

The questions you actually ask

Every card opens a full screen - trends, platform cuts, line-by-line tables. That part is members only.

And this is the sample. Yours runs on your books.

How access works

We choose who we onboard.

STEP 1

Request an invite

Tell us about your brand below. Every request is read by a person.

STEP 2

We onboard your books

Books, compliance and data brought current. Built on real numbers.

STEP 3

You get your live MIS

One file in your browser. Refreshed monthly, reviewed with you.

What members get

A finance function, not a spreadsheet.

Books and compliance, run end-to-end

Accounting, GST and filings handled.

Your live MIS, refreshed monthly

On your data, with platform and product cuts.

A monthly review call

What moved, why, and what to do.

Raising? We get you investor-ready

Budgets, projections, investor-grade MIS.

Request an invite

Tell us about your brand.

If it is a fit, we will reach out to you.

We onboard a limited number of brands.
Serious requests only.

Pick at least one.

No spam, no brochure. A person reads this.